Social media can be used to reach a specific audience. Let's say a company posts information about a product on Facebook. That post may generate online conversations and get passed along to other users. Therefore the company reaches more potential customers. Consequently, applicants who can boast the most up-to-date computer skills will undoubtedly provide an immediate asset to many companies, no matter what industry they represent.
Furthermore, some online degree programs are using similar Internet-based tools to help students connect with their professors and each other. Many online courses require students to be familiar with online education platforms, such as Blackboard, which are used to give degree candidates access to grades, course material and homework assignments.
Individuals who are able to use these services may be able to transfer their computer skills to the workforce, and prove to be remarkably valuable to potential employers. For example, online degree holders may have the capability to set up web-based meetings, lead online seminars or organize a project in a fully virtual format.
Companies in a wide variety of industries are beginning to move their business practices online, as the Internet has proven to be one of the most convenient vehicles to reach consumers. Consequently, individuals who are able to gain computer skills while they pursue a college degree could have an advantage over other job seekers.
Although social networking websites such as Facebook and Twitter were once considered distractions, many campus-based and online colleges are now realizing the importance of these essay platforms in the business sector. In fact, some schools even offer classroom-based or online courses that focus purely on ways to use these services to enhance a company's marketing efforts.
